There is no single correct price for UGC, and anyone who gives you one number for everyone is guessing. What you can do is use a method that makes your price fair to you and easy for a brand to understand.
Step 1: Count the real work
Add up everything a single video really takes, not just filming time:
- Reading the brief and planning the idea
- Preparing the location, props and outfit
- Filming and re-takes
- Editing, captions and sound
- Revisions and communication
If a video takes you six hours in total, your price should cover six hours of your time at a rate you are happy with, plus the costs of your equipment and any props.
Step 2: Price the usage rights separately
A video posted on your own page is one thing. A video a brand runs as a paid ad for six months is worth more to them. Decide what your base price includes (for example, organic use on the brand's own social pages) and charge extra for wider use such as paid ads or a longer period. Clear usage terms protect you and the brand. On Talents you can list usage add-ons next to your packages.
Step 3: Include revisions and turnaround
State how many revisions are included (one or two is common) and your normal delivery time. A rush delivery is a reason for a higher price. Without these limits, a single project can quietly turn into unpaid work.
Step 4: Build three simple packages
Packages save everyone time. A common structure:
- Basic: one video, one revision, standard delivery
- Standard: two or three videos, two revisions, extra hooks or raw footage
- Premium: a set of videos for a campaign, wider usage rights, priority delivery
Illustrative example only: if your base video is priced at a figure that fits your costs, a three-video package can reasonably include a small discount, because the brand is committing to more work at once. Use your own numbers, not someone else's.
Step 5: Review your prices regularly
Raise your rates when your skills, demand or results improve, and when you find you are always booked. Rates that never change tell a brand nothing about your growth.
Common mistakes
- Pricing only by how many seconds the video lasts
- Forgetting usage rights and revisions
- Copying a competitor's price without checking your own costs
- Not writing down what is included
Once your numbers are clear, put them in your packages on Talents. For more on why packages work, read why every creator should have content packages.
